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Privacy Policy

Introduction

Foamify Ltd. ("we", "our", "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our website www.foamify.co.uk (the "Website") and interact with our services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for your personal data is:
Foamify Ltd.
10 Downing Street
London, SW1A 2AA
United Kingdom
Email: {email}

2. Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, title.
  • Contact Data: Billing address, delivery address, email address, telephone numbers.
  • Financial Data: Payment card details (processed securely by third-party payment processors; we do not store full card details).
  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
  • Usage Data: Information about how you use our Website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Personal Data

We collect data through various methods, including:

  • Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • purchase our products;
    • create an account on our Website;
    • subscribe to our newsletter;
    • request marketing to be sent to you;
    • give us feedback or contact us.
  • Automated technologies or interactions: As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.
  • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:
    • Technical Data from analytics providers (e.g., Google Analytics);
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

4. How We Use Your Personal Data and Legal Bases

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To process and fulfil your orders: This is necessary for the performance of a contract with you.
  • To manage your account: This is necessary for the performance of a contract with you or for our legitimate interests (e.g., to improve our services).
  • To send you marketing communications: With your consent, or where it is in our legitimate interests (e.g., to promote similar products).
  • To improve our Website and services: For our legitimate interests (e.g., to understand how customers use our products/services).
  • To comply with legal obligations: Where we are subject to a legal requirement.

5. Disclosure of Your Personal Data

We may share your personal data with the following parties:

  • Service providers: Who provide IT and system administration services, payment processing, delivery services.
  • Professional advisers: Including lawyers, bankers, auditors, and insurers.
  • Regulators and other authorities: Who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

Some of our external third parties may be based outside the European Economic Area (EEA) and the UK, so their processing of your personal data will involve a transfer of data outside the EEA and the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.
  • Where we use certain service providers, we may use specific contracts approved by the UK government which give personal data the same protection it has in the UK.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at {email}.

10. Right to Lodge a Complaint

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

11. Changes to this Privacy Policy

We may update this policy from time to time. The latest version will always be posted on our Website. This Privacy Policy was last updated on 13 November 2026.